Since 1996, Rob has worked in the area of strategic planning with Triaxia Partners' clients.

He joined Triaxia Partners after a number of years with The Coca-Cola Company in its Brand Marketing Group where he wrote and executed the marketing plans for many of the company’s brands. His first assignment was the marketing of Coca-Cola classic in the U.S. after the company’s New Coke debacle. He then participated in the enormously successful marketing of Diet Coke and in repositioning Mello Yello and Mr. Pibb. Subsequently, as Worldwide Brand Manager of Coca-Cola, he was responsible for establishing and communicating the marketing strategy for Coca-Cola around the world.

Before joining Coca-Cola, Rob worked for the J. Walter Thompson advertising agency, assigned to the U.S. Marine Corps account.

Originally from New York, Rob graduated from Colgate University, majoring in economics and international relations. He earned an M.B.A. from Duke University’s Fuqua School of Business with a concentration in marketing. He lives in Atlanta and is a marathon runner.