As leader of Triaxia Partners’ Team Practice, David Thiel brings nearly two decades of experience working with both large and small manufacturing, retail and service companies. An accomplished marketing strategist, he has successfully championed the repositioning efforts of a major $2 billion retailer, while his brand marketing skills have enabled him to help companies achieve organizational growth and change in competitive global markets.

Before joining Triaxia Partners, he was Vice President of Marketing and Vice President of Business Development for a privately held bakery manufacturer where he initiated major strategic alliances and new product launches. He participated in leading and coaching multi-functional teams in successfully marketing and selling “breakthrough” dessert products into the foodservice and grocery channels.

In addition, David has served as Corporate Director of Marketing for Pilgrim’s Pride, a Fortune 500 food processor in Texas. He was responsible for establishing and communicating the marketing strategy for its retail and foodservice markets.

He is a graduate of the University of Wisconsin at LaCrosse and an M.B.A. at the University of Texas at Dallas.